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Customer Service - Step By Step
How to Keep Your Customers Happy
One of the hardest things for an online business owner to handle is customer service. On the one hand you know you must honor the guarantee you placed on your site. On the other hand you have a proprietary interest in your "baby" and it's just not possible that someone doesn't love it like you do!
Who's right? Who's wrong?
Actually the answer is the same for each. That's not the issue. The issue is whether you want to spend many hours arguing back and forth with a customer and ultimately win that particular battle, but lose a customer who then bad-mouths you to their friends. Or, you quietly replace the product or give a refund promptly and courteously and keep the customer happy.
It's practically a given that you will have customers who will take advantage of you. If you can't accept that, the best thing you can do is close your business and remain an employee. However, if you are committed to success in your business learn how to save your business and your sanity by learning how to handle customer service.
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