This guide is a major source of information on consumer behavior for marketers and marketing students and will be the premier source for many years to come. "Consumer Buying Secret REVEALED" is the result of six years of practical and theoretical research. Here's a sneak peek:

• Learn all about consumer behavior.
  
• Learn the five stages that motivates the buyer to purchase.
  
• The marketing implications of attitude in consumer behavior.
  
• Attitude and persuasive communication.
  
• Economic factors and consumer behavior.
  
• Consumer behavior online.