How do others "see" you or your business? If you don't know, you're leaving a critical factor of your success to chance.
It's interesting to note that most business owners give little thought to branding their business, let alone themselves.

The smart ones know that they need a business plan and that part of that is advertising. The idea of advertising enters the equation very quickly. Most businesses will apply different kinds advertising to their budget. Unfortunately, they don't stop to consider how to "brand" their business before they start spending that budget.